SUMMARY
Colibri Dansant is a logo and branding project that I created in my second year of Graphic Design. I was given an animal (bird) and action (dancing) and then challenged to create a brand with a unique logo that emphasized a style of my choice. I chose to design a natural, boho styled dancewear company utilizing a blush and neutral color palette, organic shapes, and visual movement.
DELIVERABLES
Logo
Brand Identity
Store Signage
Product Design
Business Cards
Clothing Tags
Social Graphics
LOGOS
COLOR PALETTE
TYPOGRAPHY
STORE SIGNAGE
Display fronts are an important aspect of brick-and-mortars since it is the primary attention grabber for shoppers. To account for this, I created a simplistic yet intentional sign design and window sticker design that explained when the store was open and labeled the store as well.
PRODUCT DESIGN
Colibri Dansant is all about making clothing and products for modern day dancers and part of dancing is being able to carry all necessary clothing, accessories, and hair and make up products. To accommodate this need, I designed a duffel bag and tote bag using the company’s tagline and brand pattern for marketing purposes to both help the customer as well as the business.
CUSTOMER EXPERIENCE
Even the small pieces of a business are important, even items that are simply pieces of paper like business cards and clothing tags. Working with the company’s logo, colors, and brand elements and pattern, I designed a business car that offered a way for a customer to contact the store as well as a clothing tag that would be found on all clothing and products.
SOCIAL GRAPHIC
To spread the awareness of the company, I drew up social graphics that advertised the company’s newest styles. These posts would showcase the new product in different poses and would be linked in the company’s profile allowing viewers to find and order the product or check out the rest of Colibri Dansant’s products.
