SUMMARY
Delle Viti is a logo and branding project developed in 2024. Delle Viti, or "of the vines" in English, is a vineyard and winery company styled in an 'old money' aesthetic. To create this concept, I worked with a muted gold and off white color palette pairing with fancy and delicate, yet simplistic, typefaces.
DELIVERABLES
Logo (wordmark and submark)
Fully Brand Identity
Cork bottle stamp impression
Wine bottle label design
Vineyard signage and Stationary Embossment
Social posts
LOGOS
COLOR PALETTE
TYPOGRAPHY
PACKAGE DESIGNS
To further the branding of the company, I developed a stamp design that would be impressed on the wine bottle corks. I wanted to incorporate the leaves and the oval shape of the wine glass in the original icon, so I opted to work with a laurel pattern with a shortened wordmark to make the design eligible on the cork. I also designed the label for the wine bottles focusing on the minimal and refined style the brand was inspired by.
CUSTOMER EXPERIENCE
An important aspect of branding is the deliverables that the client’s customers will see and interact with. I worked with this idea in mind developing a vineyard sign that would be located near the entrance of the estate. I also developed a mark engraving that would be found on the company’s stationary and napkins. The engraving also furthered the intention of a high end and refined product where even the little elements were considered.
SOCIAL MEDIA
In today’s society, social media is an important aspect of any company’s success as it allowed advertisements and networking to happen around the globe almost instantaneously. To market the vineyard and winery and their products, I designed these social media posts that would draw a viewer’s attention focusing on selling the company and the wine.
