SUMMARY
Peace Lily is a logo and branding project conceptualized and designed in March of 2024. Peace Lily is a yoga studio centered around nature and its blissful tranquility. I developed the logo and brand pattern around the peace lily that originates from the Columbian rainforests while utilizing a simple font that held an organic, glyphic serif. Working with deep, rich greens and soft whites, I developed a relaxing style that displayed the tranquility of yoga and nature.
DELIVERABLES
Fully Brand Identity
Logo
Brand Pattern
Wall Decal
Marketing Collateral
Website Design
Business Card Design
LOGOS
COLOR PALETTE
TYPOGRAPHY
WALL DECAL
An important part of brand identity is understanding how the brand will be displayed not only to potential clients but within the company itself. To further push the concept, I developed a wall decal that would decorate a yoga studio identifying the company name, their tagline, and when the company was established - all of which would be encircling the peace lily itself. This wall decal showcases the company’s goals of guiding it’s clients back to nature.
MARKETING COLLATERAL
Products are an essential aspect of all businesses whether physical objects or services - products are the end goal for clients. Working with the brand pattern and tagline, I designed a gift card and holder as well as a yoga mat and water bottle that would be sold within the studio and the company’s website.
CLIENT EXPERIENCE
As we move into a digital world, web design has become increasingly important. To draw in clients, I structured a landing page for my Peace Lily Yoga Studio concept working with the deep forest green and soft white to create a relaxing and inviting front page. I also designed a business card, front and back, that would be found in the studio offering a way of directly contacting the manager rather than using the website for any specific questions.
