SUMMARY
To develop my Adobe Suite skills, I created a typographic campaign where I rebranded the musical, SIX. SIX is the story of the six ex-wives of King Henry VIII. The world premiere of the musical took place in 2017 showcasing the six ex-wives in a neon purple, pop concert style. For the rebrand, I utilized my knowledge of color, shape, and tone to design a horror-esque rebrand. All deliverables were developed in Adobe Photoshop, Illustrator, and InDesign.
DELIVERABLES
Logo
Brand Identity
Billboard and Poster Design
Playbill Design
Social Graphics
Two Unique Merchandise Items
LOGOS
COLOR PALETTE
TYPOGRAPHY
BILLBOARD DESIGN
Billboard designs must be minimalistic and easy to interpret quickly since they are often seen by viewers moving at high speeds. To accommodate for this, i utilized a manipulated photo to impress upon viewers a sense of danger, darkness, and allure. I maintained a large font size and spotlighted the name of the musical to ensure viewers would understand what was being advertised.
POSTER DESIGN AND PLAYBILL
Moving toward a more stylistic direction, I decided to create two poster designs that revealed the mood and style of the musical allowing the supporting information to become second priority. Posters are often in places where people can stop and read, so I concentrated on the general layout and how to draw passersby in. The Playbill design is meant to be simplistic showcasing the logo and its drama.
SOCIAL GRAPHICS
With the focus of the musical being on all six wives’ lives individually rather than in comparison to each other, I decided to create an individual post for each wife allowing each to have their time to shine. Working with various photos that were edited and cropped, I chose quotes from each wife that summarized their life with King Henry VIII well while implying the danger they were in. Each story has the supporting information of when and where the musical will take place as well as a link to a tickets site as a call to action.
UNIQUE MERCHANDISE
One way to make a lasting impression on an audience is to provide them an opportunity to remember their experience through a unique product. I designed two unique merchandise items - a limited edition letter opener and a marble chess set - that would be sold in a gift shop during the performance period. The letter opener exhibits that Royal Blood red on the dagger handle and the sleeve of the sheath with the words “a performance to die for...” engraved on the dagger edge. The logo “SIX” is also embossed on the sheath in silver. The chess set is marble with classic black and white components.
