SUMMARY
An advertising campaign for the Bahamas devised in February of 2023 that focused on the vibrant colors of the culture stylized in an illustrative nature. Expanded from a postcard series, the campaign utilizes personal hand drawn illustrations, script fonts, and high definition photography to advertise the sunny and colorful destination.
DELIVERABLES
Three Illustrative Postcards
Social Graphics
Magazine Spread
Poster Design
Website Design
NASSAU
ELEUTHERA
BIMINI
SOCIAL GRAPHICS
Instead of just creating a social media page and posts, I designed sponsored advertisements that would send a viewer to the travel agency’s site to begin their booking. Utilizing the illustrations on the postcards as well as phrases that fit the overall theme, I designed two social graphics that would be posted to Instagram.
MAGAZINE SPREAD
Although magazines are becoming immaterial as companies shift to digital platforms, there is still an appreciation for the feeling of paper between one’s fingers as they read. As tangible treasures in a digital world, magazines serve as portals to new experiences such as visiting the Bahamas by allowing viewers to read about the gentle winds, warm sun, and vibrant colors within the islands without needing to scroll or see other advertisements. I designed this magazine spread working off this idea of simplicity and calm allowing the illustrations, high-resolution photography, and intentional wording to speak for itself.
POSTER DESIGN
When it is almost 8:00 AM in one of the business cities in the United States in the middle of winter, who doesn’t want to travel to the warm beaches of the Bahamas? Working with the phrase “The ocean waves are calling you”, I enticed passessby to consider taking a trip to the Bahamas persuading them more with the colorful illustration of Bimini, an island in the Bahamas.
WEBSITE DESIGN
Website design holds the pivotal role of being the digital front of businesses, the virtual meeting between company and consumer. I developed a website landing page for this purpose - to showcase the style across all platforms as well as a view of what customers would see in the event they decided to book a vacation or at the very least check out what the Bahamas has to offer. Building off the campaign, I worked with the Eleuthera illustration and connecting font to develop the home page.
